Crowdfunding is for the rest of us
During my years in Peace Corps, funding for my biggest projectsÂ never came from Peace Corps itself or throughÂ the PEPFAR program.Â For the length of time involved in developing momentum and community enthusiasm toward a project, funding via either of those routes was cumbersome.Â I had neither the time nor the patience to work within that system.
For those of us that decide to work outside the established mode of funding, we’re limited to local fund raising, soliciting our friends and family and using grants wherever we can find them. Unfortunately, the prior two are limited in scope and can dry up quickly. The latter option tends to be quite competive, often difficult to locate and might not work withinÂ a project’s limited time frame.
OnÂ a number ofÂ occasions I was able to use PayPal to solicit enough in donations from my circle of friends and family to develop my projects with little trouble.Â But what of the volunteers that don’t have the convenience of a large family or social circle willing to donate over and over to the various projects Peace Corps volunteers (and others)Â are always engaged in? Where will that money come from?
TheÂ funding has to come from somewhere and volunteers, non-profits and other organizations do have options. Though the pie is relatively the same size as always, and we’re all trying to get a slice, there is hope. Crowdfunding has become a realistic approach toÂ circumventing the traditional model of attaining the needed funding. From the P2P Foundation:
“Crowdfunding describes the collective cooperation, attention and trust by people who network and pool their money together, usually via the Internet, in order to support efforts initiated by other people or organizations.”
What are your crowdfunding options?Â Fundraising via the interweb, P2P lending and to a lesser degree, microfinancing.Â Â Please remember that these aren’t quick solutionsÂ to your problems, but they’re a start.
[Disclaimer: Depending onÂ a Peace Corps post’s interpretation of officialÂ policy, volunteers would be wise to understand their respective administration’s stance before adopting any of these tools.Â The same applies to a non-profit’s official policy and I’m sureÂ individuals need not be reminded to work within the law itself, i.e. fraud.]
Fund raising can turn viral fairly quickly with a few e-mails and a descriptive message. A number of these tools not only do the heavy lifting for you, but makeÂ that process fun and appealing. Fundable.org takes the idea that theÂ goal for the project is entirely funded or the moneyÂ is returned to donors, from Lifehacker:
“Set up a Fundable action with a deadline – say, $1000 for a contribution to your favorite charity asking for 100 people to contribute $10 each. If 100 people don’t contribute by the date you set, everyone gets their $10 back.”
With ChipIn, you can “quickly create a widget stating what youâ€™re collecting for, how much you want to raise, an end-date and how youâ€™d like to receive your funds.Â Â You can then send a link via e-mail or post the ChipIn widget on your personal website, Facebook, MySpace and other accounts.Â From there you can start working the communities you’ve already been developing.
DropCash is “a simple way to organize a fundraiser. Are you raising money for a charity, a trip overseas, a family gift for mom, or to pay off a surprise hosting bill? DropCash lets you set up a page so everyone can follow your progress as you near your goal.”Â
Change.org works along the same lines as the previous methods, though you have to be a registered non-profit to take advantage of their fund raising tool.Â With Change.org, you’ll get a pageÂ for your project(s), set up creditcard funding and allow people to monitor your growth as youÂ move towardÂ your goal.Â Once someone gives to your group, that person has the option of inviting everyone in their address book to join as well.Â Emily Chang sums up the idea of Change:
“[Change.org will]Â transform social activism by serving as the central platform that connects like-minded people, whatever their interests, and enables them to exchange information, share ideas, and collectively act to address the issues they care about.”
Project AgapeÂ utilizes Facebook through their CausesÂ applicationÂ which “allows users to start a cause, grow their cause through viral invitations, and raise money from their network to support any registered non-profit in the US.â€?Â
Sean Parker, co-founder of Napster, Plaxo and Facebook,Â works full time on Project Agape while working as Managing Partner of the Founders Fund.Â Â Wondeful things are sureÂ to come fromÂ theÂ Causes appÂ as Mr. Parker never ceases toÂ amaze.Â From Om Malik:
â€œWe want people to be able to leverage the online groups (and causes) and also act upon themâ€? says Joe Green, cofounder of Project Agape, which is still in stealth mode and wonâ€™t fully launch for sometime. â€œWe hope that the social causes come back into the real world.â€?
Projects in need of a faster cash injection have the option of peer-to-peer funding for quickly raising larger amounts than the previous fund raising methods. This route of funding comes from a large number of donors pooling small amounts of money while lending at competitive rates, entirely sidestepping the banks. This method does require you to pay back the entire loan.
Lendingclub, which is one of the more popular applications on Facebook, has already passed $100,000 in loans to its users.Â Prosper is based on a similar business model and has an application on Facebook, making both of these tools a speedy and viral method for funding.Â Another website based on this model, Zopa, lacks an application on Facebook.
Currently I’m unaware of any web tools that allow for microlending to volunteers and organizations specifically though Kiva, which works through partnerships with existing microfinance institutions, is a fantastic tool for aiding established microcreditors.