Last.fmbuilds a detailed profile of each user’s musical taste by recording details of all the songs the user listens to, either on the streamed radio stations or on the user’s own computer or iPod. This information is transferred to’s database (“Scrobbled”) via a plugin installed into the users’ music player. The profile data is displayed on a personal web page.

What’s the point of putting FROG on

I’ve received this question a few times from various folks after sending them invites. We’re usually quick to point out that blogs, photos, video and similar records are important to the organizational memory of a group, but song is usually forgotten.

The FROG group on Last.fmFROG Music – takes into account the collective tastes of it’s members and organizes them into various categories, time-frames and relationships. And this is useful how?

Ultimately I see this adding value to FROG. provides another way for members of FROG to connect, chronicles our musical tastes and gives persona to our organization.

It promotes dialogue among members

FROG members signed up to the group can write one another, check out each others musical preferences and listen to recommended songs. chronicles our musical preferences over time

For most of us music is deeply embedded into our culture, is a strong part of our own identities and can quickly draw up deep emotions and memories. This is no different for an organization made up of people. Chronicling the musical tastes of our members will put into context the history of FROG.

FROG Music helps people discover who we are

The musical preferences of FROG will provide the collective flavor for our organization. If you want to know more about who we are, just look at the music that moves us.

Check it out –

Scott was a Peace Corps Volunteer in Georgetown, Guyana from '03-'05 with the World Wildlife Fund. He helped to co-found FROG in 2007.

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